Speaker::
Notes::
Neuroscience of creativity
no evidence of a creative 'gene'
stress & time extraints kill creativity
Fostering creativity
caputre ideas
seek out challenging tasks
maybe even weird ones - how could you make your dog fly?
broaden your knowledge
Surround yourself with interesting people and out of the ordinary objects
How do you foster creativity at work?
C
Complicated decisions often happen too early
If you are a 'leader'/authority figure don't place yourself as the group leader. You can be unintentionally intimidating
After brainstorming look at the similarities between the ideas
Julie - Vistaprint
A baseline understanding of priorities and history
Don't be 'presious' about your first 3 ideas, (similar to improv)
A period of self-imposed time constraints / ticking clock can help foster creativity
Exercising the creative brain - the company provided a 'creativity stipend'
James
Risks add friction which leads to risk avoidance
How can we get through the ide
Bring in ideas from outside the discipline
How are teams put together re internal vs external agencies
External agencies
spend lots of energy/time on things the end-customer doesn't see ie dog-and-pony show
always thinking in the back of the mind about getting fired
Internal Teams
a little more 'emotional safety'
Kenneth Fitzgerald - Chaos in the classroom
craft vs approach
Craft can be taught but interest and the drive to 'why' can't be
Implemented 'Moonshot' Thursdays
Not about work, freeform discussion about what would you be doing if not this
After every exploratory conversation always follows up with ~3 links that they may be interested in
Set aside time for exploration. If it's not scheduled 'work' will expand to fill it up.
Don't pre-conceive who may be the most creative
How do you steer decision makers towards making the 'right' decision?
Get clients excited by showing how you sincerely care.
Change the words you use. It's not a Presentation it's a design worksession
Don't show options you're not excited about because they'll always be chosen
Don't feel pressure to just generate
Use a person's own words when you explain. That helps connect them to the process and feel involvement without actually getting their hands dirty
How do you handle a coworker who isn't interested in innovation
Some people have a 'maker mentality'
quotes::
"creativity is about action not just thinking"
[in the workplace] Time is often constrained in the wrong places"