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Part of Lecture/The importance of creativity

Notes::

Neuroscience of creativity

no evidence of a creative 'gene'

stress & time extraints kill creativity

Fostering creativity

caputre ideas

seek out challenging tasks

maybe even weird ones - how could you make your dog fly?

broaden your knowledge

Surround yourself with interesting people and out of the ordinary objects

Questions & Answer

How do you foster creativity at work?

C

Complicated decisions often happen too early

If you are a 'leader'/authority figure don't place yourself as the group leader. You can be unintentionally intimidating

After brainstorming look at the similarities between the ideas

Julie - Vistaprint

A baseline understanding of priorities and history

Don't be 'presious' about your first 3 ideas, (similar to

A period of self-imposed time constraints / ticking clock can help foster creativity

Exercising the creative brain - the company provided a 'creativity stipend'

James

Risks add friction which leads to risk avoidance

How can we get through the ide

Bring in ideas from outside the discipline

How are teams put together re internal vs external agencies

External agencies

spend lots of energy/time on things the end-customer doesn't see ie dog-and-pony show

always thinking in the back of the mind about getting fired

Internal Teams

a little more 'emotional safety'

Kenneth Fitzgerald - Chaos in the classroom

craft vs approach

Craft can be taught but interest and the drive to 'why' can't be

Implemented 'Moonshot' Thursdays

Not about work, freeform discussion about what would you be doing if not this

After every exploratory conversation always follows up with ~3 links that they may be interested in

Set aside time for exploration. If it's not scheduled 'work' will expand to fill it up.

Don't pre-conceive who may be the most creative

How do you steer decision makers towards making the 'right' decision?

Get clients excited by showing how you sincerely care.

Change the words you use. It's not a Presentation it's a design worksession

Don't show options you're not excited about because they'll always be chosen

Don't feel pressure to just generate

Use a person's own words when you explain. That helps connect them to the process and feel involvement without actually getting their hands dirty

How do you handle a coworker who isn't interested in innovation

Some people have a 'maker mentality'

Referenced in

Lecture/The importance of creativity